Whether you’re an emerging artist in the music industry, a social media creator, or launching a small business, these five quick Instagram tips for artists and creators will help you build your brand and reach your audience.
Instagram Tips for Artists // Instagram Tips for Creators //
1 // Use a Business or Creator Account
While there are slight differences between these two types of accounts on Instagram, both allow you to access Instagram Insights. On Instagram Insights, you can track your analytics by posts, reels, and stories. You will have access to data such as accounts reached (followers vs non-followers) and how they came across your post or reel (hashtags, home, explore, other).
A Business Account is often recommended for small businesses, personal brands, and any account where you may be offering a service or product.
A Creator Account is often recommended for artists, social media influencers, content creators, public figures, and photographers, although personal preferences may differ.
2 // Use Instagram Insights
Once you choose a Business or Creator Account, you can access Instagram Insights and a Professional Dashboard. This will allow you to track when your audience is most active, what time of the day is best to post, and what content your audience engages with the most.
3 // Use Niche-Specific Hashtags
Finding your niche on a social media platform is one of the most important things for social media use. Once you find your niche, you will want to use niche-specific hashtags so your audience can easily find your posts. Examples of niche-specific hashtags include #musicblog #musicdiscovery #vinylcommunity #indiepopartist #ukhiphopartist #folksingersongwriter
4 // Engage in Niche Content
You will want to engage in other content from creators and artists within your niche and community. Share other artists’ posts, music, and reels, and like or comment on their content. If you see something trending in your niche, join the conversation or put your spin on it. Keep building relationships within your niche (other artists, creators, bloggers, music industry professionals, small business owners, etc.).
5 // Collaborate Within Your Niche
Continue to form connections with the community within your niche and collaborate with someone who may allow you to expand your audience. The collaborators could be bloggers, media outlets, or other artists (potentially those with a bigger following than you to expose you to a new audience).
Want more quick Instagram tips for artists & creators or more information on HOW to do these things and implement the available tools? Join our mailing list and check out our Artist Branding & Development Course.